MY OWN SOCIAL MEDIA FOR DODGING A BULLET:
Social media is an incredibly effective (and free!) way in reaching audiences and spreading word about a film. Our group decided to use all platforms available to us in order to reach out to the biggest audience possible. The 4 platforms we set up accounts for were Instagram, Twitter, Facebook and TikTok. I took responsibility for the Instagram account.
ANALYSIS OF SOCIAL MEDIAS:
I used 'A Star is Born' as a case study for research into how films use social media to promote their product.
ANALYSIS OF FILM WEBSITES:
When researching the elements of film websites, I used Sorry We Missed You, Black Widow and Mamma Mia. I found that all websites made sure to have polished aesthetics and colour schemes that matched the branding of the film in order to create a successful brand image and continuity of design.
Excellent work. The three well-illustrated Canva presentations about your use of your social media platform Instagram, a range of social media and film websites reflects very thorough research that has contributed to sophisticated understanding of how to engage your audience. Excellent investigation into how the film A Star Is Born communicated to its target audiences. In particular, you show excellent understanding of how social media engages audiences by encouraging interactivity and through personal address, content creation, 'behind the scenes' insights and actor profiles. You also draw attention to why you included an interview with a young film maker for his hobby website and why you used direct address to your target audience
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