Our promotional package includes the film merchandise which was promoted via our social media platforms. Merchandising is a useful marketing technique as it gives additional opportunity to promote a film, generate profits and create a sense of branding surrounding the product as a whole. Not only this, but it also helps to encourage excitement about a film's release and on average at least 40% of film merch is sold before the release of the film.
MERCHANDISE FOR DODGING A BULLET:
We chose plain neutral colours, white and black for our mugs and t-shirts as they do not link to any specific gender and allow for the bright colour schemes in the pictures to pop and stand out. Our pictures are scaled so they fit the majority of the front of the t-shirts and fill the height of the mugs in order to draw attention to our brand and so the consumer can feel fully immersed in the film and its products.
Excellent presentation. Most effective use of media language (colourful, appealing merchandise) to sell your film. You understand how this targets your intended audience effectively, prolongs the revenue drip of your film and advertises your film appropriately on your social media feeds. This work reflects your excellent research into similar distribution practices by films. You show sound knowledge of media practice such as how branding is created and consumer cohesion is built.
ReplyDeleteA new addition to your merchandise of tote bags and stickers: excellent work.
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