PLANNING: TREATMENT

FILM TITLE : Dodging a Bullet

Our film 'Dodging a Bullet' is a comedy heist film with some thriller characteristics. The plot revolves around a group of criminals: Boss, Birdie, Blaze and Breach who are under the direction of Big Boss, an anonymous voice on the end of the phone. Their heist involves the rich and famous art collector, Sebastian Windsor who has just purchased a painting worth over £400 million and the criminals are set to attempt to steal it. The film captures the thrill and suspense of the dangerous mission as well as the comedy and wit that comes with it as the 4 criminals find they are not as good at their job as the should be. The heist starts to fall to pieces as they stumble across a murder and find themselves right in the firing line as the police look for potential suspects. 

So much is as stake, the big question is 'How will they escape the charges?' and 'Will they make it out of the heist successfully and £400 million richer?'. 

All the criminals in the film are female (USP), encouraging female empowerment and going against the common stereotype found in films where male characters are seen partaking in dangerous activity for example, James Bond. Our target demographic is young adults but may appeal more to women due to the feministic elements. It is rated at 15 due to strong language. 

PLANNING: MINDMAP

PLANNING: BBFC CERTIFICATE

Classification is the process of giving age ratings and content advice to films and other audiovisual content to help children and families choose what’s right for them and avoid what’s not. The BBFC publish guidelines in which there are listed features of a film that would place it in a certain age category for example a 12A rating would include a misuse of drugs which must be infrequent and should not be glamorised or five detailed instruction. 

We researched these guidelines on the BBFC website and came decided that our film would fit into the age 15 bracket as it may include some harsh language. I used PowerPoint to 'photoshop' our film name onto a template to create our own BBFC certificate. 

PLANNING: MY TARGET AUDIENCE

A target audience is who you intend to watch your film. It is important that you know who they are and what their interests are so you can structure the film towards their interests and include features that they will enjoy. Equally, it is important to market and promote the film in a way that suits your target audience, for example, specific social media platforms - if they are younger, perhaps platforms like Instagram are more suitable. 

I conducted research on my target audience by creating an audience profile. I looked at other brands such as Bauer Media, NME and Empire to see how they defined their audiences and which factors they looked into such as clothing brands they may like etc.

My Audience Profile:

1. Who is my primary target audience?

Our age rating is 15 and so is aimed at teenagers and young adults. Our film goes against stereotypical views and 'jobs' that are associated with women as well as having an all female cast so there is an appeal for women. 

2. What kind of films and television are they likely to prefer?

Our target audience are likely to enjoy comedy films as well as the crime/thriller genre. They would prefer sarcastic comedy - much like that found in Seth Rogan films but also want the plot found in crime films. 

3. What platforms do they choose to watch films and where are they likely to see information about films?

They would choose to watch films via online streaming platforms such as Netflix and Amazon Prime due to the young age category and the variety and easy-accessibility. They are likely to find information about the film on social media such as Instagram and Twitter. 

4. What brands do they prefer?

Our target audience would prefer popular clothing brands like Nike and Urban Outfitters due to the age demographic that they are in. 

5. What makes my film stand out from the competition?

Our film stands out from the rest due to its all-female cast. The representation of women in the film goes against the stereotypes within the crime genre. 

6 . Why should my audience watch my film? 

My audience should watch my film as it has a strong narrative with empowerment towards women, it has a thrilling plot but includes lots of comedic elements that helps to bring a light-hearted mood to it. 

PLANNING: STORYBOARD