PLANNING: MY TARGET AUDIENCE

A target audience is who you intend to watch your film. It is important that you know who they are and what their interests are so you can structure the film towards their interests and include features that they will enjoy. Equally, it is important to market and promote the film in a way that suits your target audience, for example, specific social media platforms - if they are younger, perhaps platforms like Instagram are more suitable. 

I conducted research on my target audience by creating an audience profile. I looked at other brands such as Bauer Media, NME and Empire to see how they defined their audiences and which factors they looked into such as clothing brands they may like etc.

My Audience Profile:

1. Who is my primary target audience?

Our age rating is 15 and so is aimed at teenagers and young adults. Our film goes against stereotypical views and 'jobs' that are associated with women as well as having an all female cast so there is an appeal for women. 

2. What kind of films and television are they likely to prefer?

Our target audience are likely to enjoy comedy films as well as the crime/thriller genre. They would prefer sarcastic comedy - much like that found in Seth Rogan films but also want the plot found in crime films. 

3. What platforms do they choose to watch films and where are they likely to see information about films?

They would choose to watch films via online streaming platforms such as Netflix and Amazon Prime due to the young age category and the variety and easy-accessibility. They are likely to find information about the film on social media such as Instagram and Twitter. 

4. What brands do they prefer?

Our target audience would prefer popular clothing brands like Nike and Urban Outfitters due to the age demographic that they are in. 

5. What makes my film stand out from the competition?

Our film stands out from the rest due to its all-female cast. The representation of women in the film goes against the stereotypes within the crime genre. 

6 . Why should my audience watch my film? 

My audience should watch my film as it has a strong narrative with empowerment towards women, it has a thrilling plot but includes lots of comedic elements that helps to bring a light-hearted mood to it.